Creative Marketing Project Manager – Contract Position: AARP  12/1/21 - 9/29/23

           

• Drive community engagement on AARP’s .org website.

• Work with editors, digital producers and SEO strategists to assess which content should include commenting and its duration.

• Develop and curate content that will stimulate and seed discussion as well as enhance news/information offerings.

• Monitor and report relevant KPIs for commenting activity.

• Recommend potential new content direction and updates to existing content based on community engagement.

• Develop detailed project plans to monitor and track progress.

• Research and monitor commenting trends and best practices to develop engaging content and drive users through marketing and engagement funnel.

• Advise and assist moderation team with customer care info as related to commenting analysis.

• Collaborate with content creation decision makers to provide engaging, timely new content and recommendations for updates.

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Creative Marketing Project Manager – Contract Position: S&P Global  9/30/19-8/27/21

           

• Responsible for end-to-end management of collateral, print, digital and social media projects from initial request through delivery of final assets. 

• Ensure that all projects are delivered on-time, within scope and within budget.

• Serve as the main point of contact between internal / freelance creative teams, and all other stakeholders to manage workflow, build Workfront schedules, traffic assets and to overall keep projects progressing smoothly from start to finish.

• Coordinate internal resources and third parties/vendors for the execution of projects.

• Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility

• Ensure resource availability and allocation

• Develop detailed project plans to monitor and track progress

• Manage changes to the project scope, project schedule, and project costs using appropriate verification techniques.

• Measure project performance using appropriate tools and techniques.

• Report and escalate to management as needed.

• Successfully manage relationships with clients and all stakeholders.

• Perform risk management to minimize project risks.

• Create and maintain comprehensive project documentation

 

Outreach Business Specialist – Contract Position: Virginia Economic Development Partnership  

7/18/19 – 9/25/19

 

• Support a variety of marketing outreach campaigns by contacting key business decision-makers.

• Ensure businesses and decision makers meet opportunity criteria via conversational key qualifiers.

• Persuade key decision makers to accept appointments and arrange appointments between decision-maker and the VEDP representative.

• Create thorough and detailed pre-appointment notes and handle pre-appointment logistics.

• Accurately update records in VEDP’s Salesforce CRM system while maintaining a minimum dial count and setting a minimum number of appointments each week.

• Research and create campaign call lists and craft targeted telemarketing scripts as needed.

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Marketing Manager – Contract Position: 

Risk Based Security 12/3/18 – 3/15/19

 

• Create on-brand social media content and social media marketing strategy to support brand development, corporate culture, company initiatives and increased engagement with customers.

• Social media content creation & administration via HubSpot for social media outlets including LinkedIn, Twitter, and Facebook

• Advise, design and manage logistics for trade show exhibit elements and conference participation.

• Design and create branded exhibit backwall graphics for national trade shows.

• Develop marketing and sales collateral including press kits, data sheets, and case studies.

• Research and evaluate trade shows, conferences, and events as well as manage logistics for participation.

• Research and develop submission content for relevant industry awards.

• Collaborate with technical staff and write blogs and press releases for industry relevant media.

• Statistical analysis, chart creation and design packaging for quarterly and year end industry reports

• Research, design and create infographics from technical reports and industry statistics.

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Social Media Content & Email Marketing Manager:  Mark Bric Display

​1/2016-7/2018

 

• Manage strategy and implementation of social media campaigns resulting in steady target audience growth and increased levels of engagement. Social media platforms included: Facebook, Twitter, Instagram, Google Plus, Pinterest, and LinkedIn.

• Revamp corporate blog efforts increasing frequency, followers and engagement with particular focus on incorporating content rich material relevant for SEO  https://markbricdisplay.wordpress.com/

• Strategic planning, copy writing and graphic procurement for weekly email campaigns to various vertical markets.

• Develop marketing literature and other collateral pieces such as brochures, flyers and price lists.

• Cultivate relationships with trade press and industry media outlets to maximize free press and trade expert opportunities.

• Continuously review & suggest methods to secure new business leads.

• Review Google Analytics for & make minor additions and changes to websites as needed (WordPress) www.ISOframeExhibits.com & www.MarkBricDisplay.com

 

 

Substitute Teacher:  Chesterfield County Public School System (part–time)

12/2009 – 12/2015

• Implement daily instruction of middle school and high school students across multiple disciplines.

• Employ creative classroom management techniques to ensure positive learning environment.

• Foster respect and cooperation between students and their faculty and peers.

• Served two long term positions in 6th & 7th grade math for teachers out on maternity leave.

 

Educator – Home Education: Full Time

9/2002 - 5/2013

• Provide daily, creative quality instruction across a broad variety of disciplines and grade levels.

• Evaluate, select, and purchase age-appropriate curriculum for elementary, middle and high school level coursework.

• Create and implement daily lesson plans and implement daily course work.

• Track, record, and evaluate student progress.

 

Marketing & PR Special Project Manager:  Mark Bric Display & Mark Bric Inc.

3/1998- 2003; 2006 - 2007

• PT position managed via my in-home office - requirements varied by project needs.

• Write press releases for national and international trade publications.

• Manage and maintain press release trade publication database.

• Provide research and develop implementation for key marketing and sales projects.

• Provide web site planning, research, design and project management.

• Compile and analyze research data for potential new markets and lines of distribution.

           

Marketing Manager:  Mark Bric Display Corp. Prince George, VA 

1/1994 – 3/1998

• Report directly to U.S. A. division President and to the owner of Mark Bric AB - Lerum, Sweden

• Develop and implement annual Sales & Marketing Plan

• Create & supervise distribution of promotional material: direct mail, advertising, catalogs and product literature.

• Develop benchmark standard for annual sales and lead to sale conversions.

• Create and implement dealer support and co-op programs.

• Design and supervise maintenance of standardized sales lead database.

• Identify and stimulate growth in target markets and develop growth of new distribution channels.

• Supervise and develop customer service /telemarketing program.

• Write and produce dealer training materials including slide shows, bulletins, newsletters, technical writing pieces and e-letters.

• Coordinate and manage trade show activities including show selection, objectives, and exhibit design.

• Develop and maintain proactive press release program and public relations activities.

• Conduct target market research, educational meetings and sales calls as required.

           

President/Owner: Penguin Public Relations and Marketing. Chesterfield, VA

7/1993 - 1/1994

• Head freelance marketing communications operation specializing in strategic marketing plans, trade shows and printed promotional material development. Clients included: advertising agencies, corporate, and non-profit organizations.

• Develop new business accounts.

• Successfully cultivate and coordinate client and vendor relationships

• Produce strategic marketing plans, direct mail, trade show exhibits, video, and various printed collateral.

• Provide photography and video services for corporate special events.

 

Marketing Communications Coordinator:  Weidmuller Inc. Richmond, VA

9/1991 - 7/1993

• Coordinate and manage all trade show activities: objectives, strategy, logistics & promotion.

• Project manage design/construction of displays and graphics for 600 sq.ft. trade show exhibit.

• Administer distributor co-op program: account for funds, develop promotional material and items, publicize program, approve advertisements, and report activity status to field sales and management.

• Coordinate publication of quarterly distributor newsletter

• Coordinate design, procurement and distribution of promotional items.

• Oversee press release program: track appearance of releases and ads.

• Coordinate, write and edit application stories for customer newsletter.

• Create and implement staff training for trade show skills and procedures.

• Produce technical writing pieces i.e. ISO 9000 manuals and various procedural instruction materials.

• Attend Certified Trade Show Manager training program affiliated with San Francisco State University.

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